There are signs for this all over the place around town. I think the message is clear:
"You feel obligated to 'go to church' but you don't want to invest anymore time than is absolutely necessary"
I wonder how long the sermon is. You can't really get much more than a welcome, quick prayer, a couple of songs and then a 10 minute sermon.
Seriously though, if I am going to go to the effort of getting dressed and rounding up my family, I at least want to hear someone spend more time on his talk than it takes the average church-goer to flip to the correct chapter and verse. I don't think that monologue sermons are the best way to teach and equip but that is what the vast majority of Christians seem to like so if you are going to do a worship service with (I assume) a sermon, please make it worth the effort to come listen to.
We can't be far away from this video becoming a reality.
Church: It's YOUR Time!