Wow. Just read a blog post with this title: 3 Ways to Effectively Market Your Church
How did Jesus market the church? By telling people that if they follow Him they would be persecuted and hated. By demanding that they leave all to follow Him. By appealing to the outcasts, the lepers, the tax collectors and the poor and alienating the rich and powerful. Not exactly a solid marketing strategy.
Jesus wasn't a very good marketer. Maybe He had the right idea....
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