Will Rochow takes on the notion that we can "Christianize" something by adding the word "Christian" to something, in this case a "Christian" credit union: Christian Money?. Christian books, Christian music, Christian this and Christian that. Makes me wonder...
Should we be using the name of Jesus as a marketing tool?
4 comments:
Using the word "Christian" as an adjective (which it was never intended biblically), creates an "us" versus "them" mentality.
I wrote about this last summer
http://abnormalreaction.wordpress.com/2011/07/07/christian-an-adjective/
NO!
Another thought on this, not only do businesses use the word Christian to advertise and hopefully profit on, many individuals do the same thing. The claim, "I am a Christian" is put forth to sometimes justify rather outrageous behavior. Other times it is used as a defense, "I don't lie I am a Christian".
It seems to me that a person or business is missing something key if they have to continually remind people that they are a Christian. How is a Christian cleaning business different to a cleaning business owned by a Christian who chooses not to use his faith as a marketing tool???
If people and businesses conduct their affairs with integrity they will do well, just slapping a label on yourself seems a lazy way out.
Bean, I completely agree. Our lives and the testimony they provide should be what identifies us as followers of Christ, not labels we attach to ourselves.
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